Many believe user research is a luxury, something to trim from the project to speed things up and ship faster. True, you may be able to ship faster without research, and you may save money in the short-term doing so. But at a higher risk of failure, and a higher chance of costly redesigns. The role...
Businesses should be more human-centred
We see right through other people who are just out for themselves. We do the same when we come into contact with a business.
Whenever a potential customer interacts with your company, they are making a judgement about their experience. If they don’t feel respected as individuals, and if the exchange feels too one-way, they will seek an alternative provider. One who caters to their needs more carefully.
For 20 years, I’ve been helping top-tier companies deliver impactful user experiences by being more human-centred. What does this mean?