Businesses should be more human-centred


We see right through other people who are just out for themselves. We do the same when we come into contact with a business.


Whenever a potential customer interacts with your company, they are making a judgement about their experience. If they don’t feel respected as individuals, and if the exchange feels too one-way, they will seek an alternative provider. One who caters to their needs more carefully.


For 20 years, I’ve been helping top-tier companies deliver impactful user experiences by being more human-centred. What does this mean?

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